Client Name
AG Sod
Website
agsod.com
Industry
Commercial & Residential Landscaping
Services Provided
Paid Search Advertising
Paid Social
Search Engine Optimization (SEO)
Consulting
About Mandzok Marketing
Our team offers over 25 years of digital marketing expertise, specializing in strategic planning and execution for industries ranging from education to retail and B2B services. We partner with businesses of all sizes, from small companies to Fortune 500s, delivering tailored solutions in lead generation and eCommerce. Our services include pay-per-click advertising (PPC), email marketing, branding, search engine optimization (SEO), social media, content generation, and more to drive measurable results.
Mandzok’s Mastery
Mandzok Marketing’s expertise in digital advertising is backed by certifications across Google Ads, Yahoo, and Bing ad platforms. With our data-driven approach and proven methodology, we can help companies like yours drive consistent leads, sales, and high ROI.
About the Client
AG Sod, Inc. is California’s largest natural grass sod farm, renowned for its commitment to delivering top-notch turfgrass products at competitive prices. Established in 1969 with just four acres and a manual harvester, the company has grown to operate multiple farms in California and Colorado. AG Sod combines over 260 years of industry expertise with cutting-edge technology to ensure the highest product quality. Their personalized customer service, timely deliveries, and dedication to meeting customer needs have made them an industry pioneer and a trusted partner for landscapers and homeowners alike.
Project Overview
AG Sod partnered with Mandzok Marketing to enhance their digital presence and break into a new market segment. While their B2B sales to landscapers, distributors, and major accounts thrived, they identified untapped potential in direct-to-consumer sales. Competing with artificial turf and xeriscaping trends, AG Sod faced challenges in growing this market. The company aimed to increase acreage sales without disrupting their distributor network. Our strategy focused on transforming their digital marketing efforts to reach homeowners while maintaining strong B2B performance.
The Challenge
- Developing a strategy to grow consumer sales without disrupting distributor relationships and thriving B2B segment
- Poorly optimized Google Ads campaigns and lack of social media presence.
- Shifting consumer trends towards water conservation landscaping like artificial turf and xeriscaping.
- Client resistance to prioritizing consumer-focused marketing despite growth opportunities in the homeowner market.
The Mandzok Method
Mandzok Marketing implemented a gradual, data-driven approach, starting with minimal budgets and scaling as strategies proved successful. AG Sod created homeowner-focused content, including lawn care blogs, to drive traffic and conversions. By optimizing digital campaigns and aligning efforts with AG Sod’s goals, the team unlocked sustainable growth in the consumer market while preserving distributor relationships.
The Results
Our strategic approach significantly improved AG Sod’s paid search performance and consumer sales. By optimizing paid campaigns, focusing on content development, we transformed their digital presence and unlocked untapped potential in the homeowner market.
+103%
Website Traffic
Jan. 2017 to Jun. 2023
+270%
Online Transactions
2017
$1.4M
Annual Revenue
Increased 235% from $400K