by Laura | Sep 8, 2025 | Digital Marketing 101, Marketing Trends, Search Engine Marketing
When it comes to digital marketing, consistency is everything. But consistency means more than posting regularly on Instagram or blasting out emails when you can spare five minutes. We know that it’s easy to get caught up in the day-to-day of running everything,...
by Laura | Aug 15, 2025 | Digital Marketing 101
There’s no question that a digital content marketing strategy is a vital part of any successful business. Whether you’re an entrepreneur, a small business owner, or a brand manager for a well-established company, you need to know how to effectively market...
by Laura | Jul 28, 2025 | Search Engine Marketing
Over the past few years, generative AI has emerged as a game-changing technology. As of early 2025, it’s estimated that between 115 and 180 million people use generative AI every day – as many as 40% adults aged 18-64 use AI tools like ChatGPT, Gemini, and...
by Laura | Jul 16, 2025 | Digital Marketing 101, Search Engine Marketing
Running a paid search campaign is a bit like juggling. Professionals make it look easy, but paid search services require focus, patience, and years of experience to get it right. If you’re unfamiliar with the term, “paid search” (also known as...
by Laura | Jun 20, 2025 | Digital Marketing 101, Search Engine Marketing
Search engine marketing refers to a wide range of strategies designed to get your business ranking on Google. Also known as SEM, search engine marketing helps more customers find your products and services. It can include paid ads, organic (unpaid) marketing, and...
by Laura | Jun 6, 2025 | Digital Marketing 101
Running a business comes with many challenges – and the competition is fierce. On average, approximately 4.7 million new businesses are started every year. So how can you make yours stand out? The answer lies in digital marketing. Digital marketing is an effective...
by Laura | May 9, 2025 | Digital Marketing 101
There’s no question that marketing is important for your business. No matter your size or industry, your company needs strong marketing to grow. It empowers you to reach new customers, build loyalty, and generate more revenue. But marketing is a full-time job,...
by Laura | May 5, 2025 | Digital Marketing 101
Today, marketing is more important than ever. It’s how you reach new customers, build brand loyalty, and outshine the competition. When you do it right, a marketing strategy is one of the most effective ways to grow your business. But if you do it wrong, it can...
by Laura | Mar 25, 2025 | Search Engine Marketing
Data is vital to the success of any integrated digital marketing campaign. If you’re not tracking the performance of your ads in real-time, you’re missing out. The data from marketing analytics provide valuable insight about your campaigns. You can see...
by Laura | Mar 18, 2025 | Uncategorized
Just 100 miles outside of Los Angeles, Palm Springs is a sun-kissed oasis. It’s known for chic midcentury-modern architecture, gourmet restaurants, luxurious spas, shopping, hot springs, and more. Palm Springs is a popular destination for weddings, wellness...
