Search Engine Optimization (SEO) Strategies Proven to Increase Traffic

What is SEO anyway? SEO or “Search Engine Optimization” is the process of working to generate more traffic from the “natural” or “organic” listings on a search engine results page. By using a combination of strategic changes to your web site (called “On-Page Factors”) and by other ways of connecting other web sites to yours (called “Off-Page Factors”) Mandzok Marketing has been able to drive more traffic to our customer’s web sites.

SEO Isn’t Just for Google Anymore

When they year the term “SEO”, most people think that translates specifically to improving rankings on Google. However, in today’s online world, SEO includes many other platforms. A quick search for something like “Mexican food Rancho Cucamonga” illustrates the point. The search results are filled with Yelp listings, Facebook pages, and even a new Google+ feature that shows restaurant ratings. Today’s Search Engine Optimization work needs to focus on getting your business listed on and ranked high in other types of sites to fully dominate the Internet.

Continual Research, Continual Sustainable Results

When the Internet was first getting its start back in the early 1990s, it was pretty easy to get your web site to appear high on search engines. One technique was to repeat a keyword list at the bottom of every page and bingo. In today’s world, however, the major search engines call that spamming. Google, Yahoo and Bing want their users to keep coming back to their sites and so they have created sophisticated algorithms designed to promote better quality sites and demote those that are of lesser quality or spam.

Nowadays, SEO is radically different. At Mandzok Marketing, our team has identified more than 100 factors that can have an influence on a site’s search engine ranking. Because the search engines constantly change algorithms to continually improve the quality of their results, our team continually adapts to ensure the results we deliver not only get your site more traffic, but stand the test of time.