Client Name
Palm Springs Preferred Small Hotels
Website
palmspringspreferredsmallhotels.com
Industry
Hospitality, Boutique Hotels
Services Provided
Paid Search Advertising
Paid Social Advertising
Performance Analysis
About Mandzok Marketing
Our team offers over 25 years of digital marketing expertise, specializing in strategic planning and execution for industries ranging from education to retail and B2B services. We partner with businesses of all sizes, from small companies to Fortune 500s, delivering tailored solutions in lead generation and eCommerce. Our services include pay-per-click advertising (PPC), email marketing, branding, search engine optimization (SEO), social media, content generation, and more to drive measurable results.
Mandzok’s Mastery
Mandzok Marketing’s expertise in digital advertising is backed by certifications across Google Ads, Yahoo, and Bing ad platforms. With our data-driven approach and proven methodology, we can help companies like yours drive consistent leads, sales, and high ROI.
About the Client
Palm Springs Preferred Small Hotels (PSPSH) is an association of 70+ independently owned boutique hotels located in the heart of Palm Springs, California. Each hotel in the group provides a unique and intimate experience, emphasizing personalized service, mid-century modern design, and local charm. PSPSH aims to preserve the cultural and architectural heritage of Palm Springs while offering a personalized guest experience. These hotels cater to a variety of guests, from those seeking romantic getaways to travelers looking for relaxing desert retreats.
Project Overview
Panoramic Brands, the Agency of Record, brought Mandzok Marketing into the PSPSH fold when they were less than a year old and entering a market dominated by national chain hotels. Facing stiff competition and the challenge of promoting smaller, boutique hotels in the summer heat, PSPSH needed a strategy to differentiate its offerings. To drive hotel bookings during the off-season and increase brand visibility, our agency was tasked with creating and executing a targeted paid search and social media campaign to highlight the unique features of the hotels, such as their pools, and boost conversions.
The Challenge
- Competing against large hotel chains with stronger brand recognition.
- Limited marketing budget initially restricted to the summer months.
- Attracting guests to Palm Springs during the hot summer off-season.
- Overcoming the popularity of vacation rental platforms like Airbnb and VRBO.
- Convincing travelers to choose boutique hotels over more familiar, larger hotel chains.
The Mandzok Method
To achieve our goals, our team developed a targeted approach, focusing on geo-targeted paid search and social media ads. Messaging emphasized the coolness of boutique hotel pools to attract summer visitors. We also expanded targeting to out-of-state “fly markets” and adjusted seasonal messaging to highlight Palm Springs’ warmth in winter and relaxation post-COVID, driving increased bookings and visibility for the client.
“Laura has been invaluable in helping PSPSH generate more than $26 million in hotel bookings. We’ve hired her for several clients over the years, and she’s always extraordinarily effective.”
The Results
Our collaborative and strategic approach significantly improved Palm Springs Preferred Small Hotels’ paid search performance and increased hotel bookings. By targeting key markets and creating effective messaging, our campaign generated strong engagement, resulting in a sustained increase in site traffic and conversions.
+282%
Total Site Traffic
Sept. 2017 vs. Sept. 2024
+43%
Revenue Growth
2017
+262%
Return on Ad Spend
Jan 2017 to June 2023