How to Plan Your Q4 Advertising Strategy Before Everyone Else Does
The best things in the last three months of the year are, in my opinion: trick-or-treating, glazed ham, and candy canes. In that order. The fourth best thing is Q4 of the financial year. AKA, the real money-making period for a lot of businesses out there....
First-Party Data: What It Is and Why Your Ad Campaigns Depend on It
Things are changing in the world of marketing. Privacy is just now becoming an expected right on the internet, which is good! But it’s not so good for marketers who rely on third-party data. Let’s go over how to transition into using first-party data for your...
What Is a Performance Max Campaign and Should You Run One?
If you’ve spent time in Google Ads over the past couple of years, you’ve probably seen Performance Max nudging its way into your account, sometimes with Google’s own recommendations pushing you toward it. It’s marketed as the easiest way to...
