by Laura | Dec 16, 2024 | Marketing Trends
Digital marketing is a dynamic industry. It’s strongly influenced by emerging technologies, socioeconomic factors, and changes in consumer behavior. Sometimes, new digital marketing trends are subtle or short-lived. Other times, they reflect a massive cultural...
by Laura | Nov 20, 2024 | Marketing Trends
Today, advertising your business online is more important than ever. Online marketing techniques such as digital display advertising are a convenient, cost-effective way to reach new customers. These ads can boost your business and help you outshine the competition....
by Laura | Oct 23, 2024 | Digital Marketing 101
Experts estimate that there are over 27 million ecommerce websites. So how can you get your business to stand out? The answer is digital marketing. Whether you offer a service or sell physical goods, you need to make sure your customers can find you online. A digital...
by Laura | Oct 1, 2024 | Search Engine Marketing
Paid search is a form of digital marketing that involves advertising on search engines and other online platforms. It uses strategic keywords to place ads at the top of search results. There are approximately 5.9 million searches per minute on Google alone, and paid...
