Marketing Minute
Insights and opinions on the world of search marketing and optimization.
Increasing Visitors for a Boutique Hotel Association in Palm Springs
Palm Springs Preferred Small Hotels (PSPSH) is an association of 70+ independently owned boutique hotels located in the heart of Palm Springs, California.
UX for Ecommerce: Designing the Ultimate Online Store
An ecommerce website redesign is vital for any online business. Did you know that over 2.71 billion people shopped online in 2024? From apple juice to zebra print socks, consumers will buy anything and everything online. Ecommerce lets you reach new customers all over...
PPC Advertising vs. Organic Search: The Pro’s & Con’s
Experts estimate that there are over 1 billion websites on the internet and over 177,00 new websites launched every day. How can you make your business stand out against such vast numbers? The answer is search engine marketing. From PPC services to organic search...
How To Create an Email Marketing Campaign
Did you know that 53% of small business owners considered email their most effective marketing strategy in 2024? Ecommerce email marketing is a tried-and-true method for growing your business. When done correctly, an email marketing campaign can yield significant...
Case Study Blog: National Mailboxes
Paid search advertising, also known as pay-per-click or PPC advertising, is a powerful strategy that helps businesses edge out the competition. In a nutshell, paid search involves buying ads that are displayed in search engine results. When users search for a keyword...
Digital Marketing Predictions for 2025
Digital marketing is a dynamic industry. It's strongly influenced by emerging technologies, socioeconomic factors, and changes in consumer behavior. Sometimes, new digital marketing trends are subtle or short-lived. Other times, they reflect a massive cultural shift,...
Is Google Ads or Microsoft Ads Better for Digital Display Advertising?
Today, advertising your business online is more important than ever. Online marketing techniques such as digital display advertising are a convenient, cost-effective way to reach new customers. These ads can boost your business and help you outshine the competition....
5 Questions to Ask Before Hiring a Digital Marketing Agency
Experts estimate that there are over 27 million ecommerce websites. So how can you get your business to stand out? The answer is digital marketing. Whether you offer a service or sell physical goods, you need to make sure your customers can find you online. A digital...
What is Paid Search and Why Is It Important?
Paid search advertising can transform your business by getting you to the top of search results. Learn the basics and find a paid search agency to help.
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