Client Name
The University of Redlands
School of Education
School of Business
Website
redlands.edu
Industry
Higher Education
Services Provided
Paid Search Advertising
Search Engine Optimization (SEO)
Web Design & Development
About Mandzok Marketing
Our team offers over 25 years of digital marketing expertise, specializing in strategic planning and execution for industries ranging from education to retail and B2B services. We partner with businesses of all sizes, from small companies to Fortune 500s, delivering tailored solutions in lead generation and eCommerce. Our services include pay-per-click advertising (PPC), email marketing, branding, search engine optimization (SEO), social media, content generation, and more to drive measurable results.
Mandzok’s Mastery
Mandzok Marketing’s expertise in digital advertising is backed by certifications across Google Ads, Yahoo, and Bing ad platforms. With our data-driven approach and proven methodology, we can help companies like yours drive consistent leads, sales, and high ROI.
About the Client
Founded in 1907, the University of Redlands is a private liberal arts university in Southern California that serves over 3,000 students through its historic 160-acre main campus and regional locations. While deeply rooted in traditional undergraduate education, the institution is also dedicated to providing accessible, high-quality advancement opportunities for working professionals and nontraditional adult learners. Its mission is primarily driven by its historic School of Education and its innovative School of Business & Society, both of which offer specialized degree programs designed to help students elevate their careers and thrive in a highly competitive market.
Project Overview
The team at Mandzok Marketing was hired to increase student enrollments specifically for the School of Business and the School of Education. Operating within a shrinking education market, the university faced primary competition from Cal Poly Pomona and the University of La Verne for its education programs, as well as USC Marshall School of Business and UCLA for its business programs. The primary goal was the unification of online marketing messaging to drive increased applications and enrollment.
The Challenge
- Siloed Operations: Departments worked independently, creating inconsistent messaging and a fragmented website experience.
- Internal Alignment: Difficulty gaining buy-in from academic experts for a unified digital marketing strategy.
- Shifting Demands: Prospective students’ interests and expectations from higher-ed programs have shifted dramatically as many seek online learning options and greater financial aid.
The Mandzok Method
Our core strategy sought to streamline digital operations to drive traffic to UX-enhanced microsites. Mandzok Marketing built segmented microsites for the School of Education, creating distinct pathways for aspiring teachers versus current teachers looking to advance their careers. A similar segmentation approach was executed for the School of Business to separate MBA prospects from those pursuing Management degrees. This structural overhaul was paired with Google Display Ad campaigns and other digital marketing efforts to drive more application submissions for the school.
“Mandzok Marketing has been extremely helpful with providing
clear, easy-to-understand information about our account. Laura Mandzok has implemented strategies that have helped to increase our conversions, lower our costs and strengthen our position. In addition, she has been willing to assist us with additional insights, as needed, for our different product lines.”
The Results
The University of Redlands was thrilled with the success of the increased applications for both the School of Business and the School of Education. Ultimately, Mandzok Marketing was able to improve ad spend efficiency, divert those funds into microsite developments, and exceed application goals. Due to the results of these efforts, the University of Redlands was able to allocate additional marketing budget for other programs by Year 3.
+212%
Conversion Rate
Microsite compared to Main Site
+73%
Application Leads
Across both Schools
-56%
Cost per Lead
Year 1 to Year 2
