There’s no question that marketing is important for your business. No matter your size or industry, your company needs strong marketing to grow. It empowers you to reach new customers, build loyalty, and generate more revenue. But marketing is a full-time job, literally. In fact, it’s usually multiple full-time jobs.
Marketing requires research and strategy, developing creative assets, and tracking your performance analytics to make sure your campaign doesn’t lose momentum. To do it right, you need a dedicated marketing team – especially if you’re a small business owner or solo entrepreneur. Without support, it’s easy to get overwhelmed and stretch yourself too thin.
That’s why smart businesses outsource to a third-party marketing agency. Even if you have an in-house marketing team, working with an agency can streamline your operations and help you get a bigger ROI from your marketing budget. Outsourcing your marketing lets you work smarter, not harder.
Here’s why more and more businesses today are outsourcing their marketing and advertising – and why working with an agency might be the best choice for your business, too.
An Expert Team in an Instant
When you hire a marketing agency, you’re not just hiring one person. You’re gaining access to an entire team of professionals who are experts in their field. Marketing agency professionals are highly skilled, dedicated, and stay up-to-date on the latest best practices and industry trends.
Marketing agencies often employ experts in:
- Strategy
- Copywriting and content writing
- UX, graphic design, and web development
- Search Engine Optimization
- Media buying
- PPC advertising
- Social media management
You can also find marketing experts who are focused on your specific industry, or your current goals. For example, if your company has a robust email list, you can find an agency that specializes in email marketing campaigns.
Outsourced Marketing is Cost-Effective
One of the biggest myths about outsourcing to a marketing agency is that it’s too expensive. In reality, working with an agency is frequently more affordable than hiring an in-house team – especially if you want the same expert-level service.
As we mentioned above, marketing agencies employ professionals who are at the top of their game. If you tried to match the caliber and scope of an agency, you’d need to invest significant financial resources. After all, hiring full-time also means providing benefits, insurance, equipment, and training. The costs add up quickly.
Additionally, most agencies can pivot and scale up or down to meet your needs. Peak season coming up? It’s easier (and more cost-effective) to simply add more hours to your contract with an agency than hiring temp positions in-house. When you outsource, you only pay for exactly what you need. It’s like marketing “à la carte.”
Get New Perspectives on Your Business
No one understands your business quite like you do. Your familiarity with your products and services, your industry, and your customer base are a valuable asset. But there can be a downside to this familiarity. Over time, many business owners develop blind spots. It’s common to lose your objectivity about your brand, which can hinder your marketing success.
Plus, when you’re focused on the day-to-day operations of your business, you may not have time to study consumer trends or research other industries for marketing inspiration. Working with an agency invites a fresh perspective about your company. Third-party marketing professionals can help illuminate what works and what doesn’t, while developing new ideas that might never occur to an in-house team that’s overly familiar with your products and services.
Marketing agencies know how to ask questions, spot patterns, and pitch new concepts. Whether it’s a new logo and slogan, or simply fine-tuning your ecommerce website to increase conversion rates, an outsourced team can inject new life into your marketing.
Access to State-of-the-Art Marketing Tools
As a business owner, you know that every penny counts. Today, many businesses face high costs due to software. From sales and accounting to design suites like Adobe, your software costs can quickly add up – and that’s without bringing dedicated marketing tools into the picture.
To run a successful marketing campaign, you’ll need a variety of software, such as:
- Analytics dashboards
- SEO tools
- Social media schedulers
- Email publishing platforms
In addition to purchase prices or subscription fees, you’ll also face a learning curve with this software. While you might be able to find free tutorial videos online, or learn how to use these tools on your own, this training is valuable time that you could’ve spent elsewhere.
Reputable marketing agencies already have these tools and they know how to use them effectively. You’ll receive the benefit of this software bundled into your service without individual payments or training requirements. This saves on your costs and frees you and your in-house team to focus on your own specialties.
Outsourced Marketing Delivers Faster Results
Speed matters. In marketing, as in many aspects of running a business, time is money. Every day that you spend trying to “figure it out” is a day where you’re potentially falling behind. When you DIY your marketing efforts, you’ll move slowly and make more mistakes. During this period, you may lose valuable leads, sales, and brand awareness.
Marketing agencies are built for efficiency. Thanks to the combined expertise and experience of their employees, agencies already have a clear understanding of marketing best practices. While every campaign will require some amount of A/B testing in the beginning, marketing professionals skip the trial-and-error. They can hit the ground running.
By working with an agency, you’ll benefit from their proven processes, templates, work flows, and reporting systems. Plus, many hands make a lighter load. You’ll see measurable results much faster than if you attempted to go it alone.
Why Work with a Marketing Agency?
Outsourcing your marketing isn’t about giving up control or replacing your in-house marketing team, if you have one. It’s about supplementing your business while saving time and investing more effectively. With the right agency partner, outsourcing can transform your marketing – and your business.
At Mandzok Marketing, we’ve worked with clients in a variety of industries to help them meet their marketing goals and expand. Find out how we can help you! Request a free consultation today.