What Is a Performance Max Campaign and Should You Run One?
If you’ve spent time in Google Ads over the past couple of years, you’ve probably seen Performance Max nudging its way into your account, sometimes with Google’s own recommendations pushing you toward it. It’s marketed as the easiest way to...
Google Ads vs Meta Ads: Which One Is Right for Your Business?
Google Ads and Meta Ads are commonly recommended to small business owners trying to grow. But they can both be extremely confusing. And you might not have enough resources to invest all of your time and energy into both platforms. So what should a business owner do?...
Digital Marketing for Small Business: How to Audit Your Online Presence in One Afternoon
Digital marketing for small business doesn’t have to be complicated. But before you invest time or money into any new campaigns, it helps to know exactly where you stand. A quick audit of your current online presence can surface fixes that take 20 minutes but...
