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Small Business Saturday Marketing Ideas That Drive Real Foot Traffic (and Online Sales)

Small Business Saturday Marketing Ideas That Drive Real Foot Traffic (and Online Sales)

by Laura | Nov 2, 2026 | Marketing Strategy

Small Business Saturday falls on Saturday, November 28 this year, the day after Black Friday. For local businesses, it’s one of the best chances all holiday season to get noticed by local customers. Holiday shopping is in full swing, and many people go out of...
Marketing Attribution Explained: How to Know What’s Actually Working

Marketing Attribution Explained: How to Know What’s Actually Working

by Laura | Sep 24, 2026 | Marketing Strategy

You’re running ads on Google, retargeting on Meta, sending emails, and maybe posting on social a few times a week. Sales are coming in. But if someone asked you which channel actually drove last week’s biggest sale, could you answer with confidence?...
How to Plan Your Q4 Advertising Strategy Before Everyone Else Does

How to Plan Your Q4 Advertising Strategy Before Everyone Else Does

by Laura | Aug 21, 2026 | Marketing Strategy

The best things in the last three months of the year are, in my opinion: trick-or-treating, glazed ham, and candy canes. In that order. The fourth best thing is Q4 of the financial year. AKA, the real money-making period for a lot of businesses out there....

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