How to Use Retargeting Ads Without Feeling Pushy
If you’ve spent any time on the internet, you’ve probably experienced some version of the following: You shop for a pair of shoes online and close the tab without buying them, but suddenly you’re seeing ads for those same shoes on every website you...
The Power of Customer Reviews and How to Get More (Without Begging)
There’s a weird catch-22 when it comes to customer reviews. Sales aren’t as high as they could be because there are no customer reviews. But there are no customer reviews because there aren’t too many sales that could turn into reviews. So what’s a confused and...
How To Sync Email, SEO, and Paid Ads Into One Simple Funnel
Many businesses treat SEO, paid ads, and email marketing as completely separate strategies. Different dashboards, different goals, and often different teams manage them. The result is a scattered approach where each channel works hard, but the overall strategy feels...
Smart Audience Targeting for Small Business Ads: Beyond Geography
For years, geo targeting has been the go-to advertising tactic for small businesses looking to attract nearby customers. It makes sense: show ads to people close to your storefront and hope they walk in. But today’s digital advertising landscape, especially within...
