Content Ideas That Feed Your Funnel: Top-Of-Funnel Pieces That Actually Rank
Today’s online marketing place is oversaturated and businesses often struggle to get noticed. That’s why top-of-funnel marketing is essential. Top-of-funnel marketing (sometimes called TOFU marketing) is all about creating visibility for your brand and...
Smart Audience Targeting for Small Business Ads: Beyond Geography
For years, geo targeting has been the go-to advertising tactic for small businesses looking to attract nearby customers. It makes sense: show ads to people close to your storefront and hope they walk in. But today’s digital advertising landscape, especially within...
5 Ways Paid Search Complements Organic SEO for Local Businesses
Are you a local business competing in a crowded digital market? Paid search marketing and organic SEO aren’t rivals. In fact, for local businesses, they are teammates – some might even say, a power couple! When executed together, paid search marketing amplifies...
