Client Name
Kitamura Machinery
Website
kitamura-machinery.com/
Industry
Equipment Manufacturing – CNC Machinery
Services Provided
Paid Search Advertising
Paid Social Advertising
Search Engine Optimization
Performance Analysis
About Mandzok Marketing
Our team offers over 25 years of digital marketing expertise, specializing in strategic planning and execution for industries ranging from education to retail and B2B services. We partner with businesses of all sizes, from small companies to Fortune 500s, delivering tailored solutions in lead generation and eCommerce. Our services include pay-per-click advertising (PPC), email marketing, branding, search engine optimization (SEO), social media, content generation, and more to drive measurable results.
Mandzok’s Mastery
Mandzok Marketing’s expertise in digital advertising is backed by certifications across Google Ads, Yahoo, and Bing ad platforms. With our data-driven approach and proven methodology, we can help companies like yours drive consistent leads, sales, and high ROI.
About the Client
Kitamura Machinery, Inc., established in 1933, is a trailblazer in
high-precision CNC machining solutions. Headquartered in Japan, the company blends traditional craftsmanship with cutting-edge innovation, serving North America and parts of Europe through its U.S. division. Known for its commitment to precision and reliability, Kitamura exclusively distributes its advanced machining centers through trusted dealer networks to ensure exceptional service and support. Kitamura’s motto, “Limitless Creativity,” highlights the organization’s commitment to consistent product development and technological innovation in the machining market.
Project Overview
Kitamura sought an integrated digital marketing strategy, including paid search, SEO, and video marketing. The company’s U.S. division served as the brand awareness arm for the corporation, supporting distributors and dealers in the United States. Competing in a niche dominated by Japanese counterparts, their goals centered on increasing brand exposure and generating leads for dealers. Their stagnating site traffic and lean marketing team necessitated an integrated strategic approach to drive leads for Kitamura’s network of dealers.
The Challenge
- Client lacked a unified digital strategy to support its marketing objectives.
- Small marketing department lacked in-house resources to overcome hurdles in strategy and execution.
- Client, as an account manager, oversaw disjointed execution.
- Tight budgets and pandemic-related supply chain constraints presented inventory challenges.
The Mandzok Method
Our strategic approach prioritized inventory available immediately in the U.S., optimized regional advertising to support product lines, and leveraged YouTube for cost-effective, high-impact brand awareness and lead generation. This strategy utilized content produced at Kitamura factories and on-site at customer facilities, ensuring consistent and engaging brand representation.
“Mandzok Marketing has been instrumental in improving our online presence through strategic SEO and SEM. Their expertise in driving targeted traffic and optimizing our digital campaigns has resulted in higher-quality leads and increased visibility. Their data-driven approach and attention to detail make them a valuable partner for our marketing efforts. Highly recommended!”
The Results
Our strategic approach significantly improved Kitamura Machinery’s marketing performance and sales support. By aligning advertising efforts and optimizing available inventory promotion, we delivered results exceeding expectations, fostering sustainable growth and increasing leads for Kitamura’s dealer network.
+171%
Conversion Rate
2019 to 2023
+294%
Click Through Rate
Campaign to Date
+39%
Paid Video Views
2019 to 2023
